SEEKONK, Ma. – If you’re a tired mom who shops at Target, you may want to head over to the Seekonk location starting next week.
The big-box retailer is rolling out the revolutionary nap time subscription service, RedZzs, in several cities in the coming months. However, the location on Commerce Avenue in Seekonk will be the first to launch on Monday, April 2.
For a monthly fee of $24.99, adult Target customers can take 35-minute naps in soundproof pods. The fitting room desk will now also serve as the RedZzs desk. Customers will simply flash their RedZzs Card and get assigned a Red Pod to take a nap in. The inside of the pod is actually a soothing shade of seafoam green.
While the service is open to any Target customer over the age of 18, it is primarily geared towards exhausted mothers who are aimlessly walking around Target with their young children because if they have to tell Ava one more time to stop using Finn’s face as a coloring book they’re going to snap.
Tracy Slater of Attleboro Falls, a mom of three children under age six, has already signed up. “I’m thrilled,” says Slater. “If they put in a wine bar behind Men’s Clothing I might have my mail forwarded there.”
Additional benefits include childcare during the customer’s 35 minutes of shut-eye. Newborns through 4 year-olds will be placed in the carts of other customers while they shop. Five-year-olds and older will stock shelves. The program also offers Bathroom Duty to any children who were particularly mouthy in the car on the way to Target.
“When developing the RedZzs program we considered what Target customers are looking for during their shopping experience,” said Andrew MacNorth, executive vice president and chief marketing officer of the New England region. “Nearly every focus group of moms came to the same conclusion: sleep. In fact, some dozed off during the session.”
Moms looking to sign up for the service can download the RedZzs App from Google Play or the App Store or by logging onto www.aprilfools.com.
Is this true ..put my baby in another customers cart …hmmmm!!!
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